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The importance of a better navigation

The importance of a better navigation

  Easily finding products is crucial for any e-commerce website, after all, if users can't find the product they desire, they can't buy it. Studies show that costumers would repeatedly abandon e-commerce websites because they were not able to find the products they were looking for. E-commerce site navigation should help shoppers find products quickly and easily. Good navigation improves the online shopping experience and helps merchants increase sales and profits. Below you can find some useful suggestions. 1. Include Search One of the most important features of an e-commerce website is the search functionality. A search field should be included on EVERY page near the top. 2. Show Recently Viewed Items Refinding a previously visited product becomes needlessly complex when the user has to rely on the browser’s native “Back” button or…
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